This event is included in NSA Pittsburgh chapter membership. Use the discount code during check out to register at no cost.

The fee for first-time guests is $25. The fee for return guests is $80. 

Creating a Deeper Connection with Your Audience with Karen McCullough

Today’s audiences have heard and seen it all, and it’s said they have the attention span of a goldfish. Keeping the audience connected and engaged is the critical piece to your presentation. In this workshop, Karen shares a repeatable process you can use to help you connect to every audience and deliver a killer presentation. We will dive into the creative process, adding audience-focused pieces to your presentation. You will walk away with a structure that will help you gain insights into what audiences in 2022 and beyond want, need, and demand.

Learning Objectives

  • Gaining a deeper understanding of the audience and the buyer
  • Developing your conference call strategy
  • Adding Empathy and Vulnerability stories to your presentation
  • Being the guide, not the hero (very Donald Miller)
  • Using Karen’s keynote framework while preparing for every presentation
  • Adding audience interaction (Karen will share some of her interactive pieces)

About Karen McCullough, CSP

Karen McCullough went to her first NSA meeting in 1999 in Houston, Texas, and she was hooked. She graduated from Houston’s Speaker Academy in 2000, got her CSP in 2006, and has presented to over 1000 top organizations. Procter & Gamble says that Karen has become the standard by which they compare all other speakers. She loves what she does, and she loves creating high content, high engagement, high humor, keynotes. She created her Killer Keynote workshops in 2015 and has presented it to NSA chapters as well as her corporate clients. A few years back, she attended Donald Miller’s StoryBrand workshop and incorporated some of the StoryBrand concepts into her process. You are going to love this session!