Discover how to be the #1 Influencer and leader in your industry by boosting your credibility and amplifying your media visibility. Based on her international bestseller, Guerrilla Publicity, Jill Lublin shares simple strategies and provides cost-effective short‐term, doable tactics. Helping you understand what the media is looking for, so you and your brand can stand out, get noticed and go from unknown to newsworthy. Jill shares her proven secrets to understanding what the media wants and provides cost-effective short‐term, doable tactics that boost credibility and increase visibility for you and your bran